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73

Generally favorable reviews - based on 27 Critics What's this?

User Score
8.2

Universal acclaim- based on 126 Ratings

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  • Summary: The sixth full-length studio release for the Damon Albarn's animated band features guest appearances from George Benson, Jamie Principle and Snoop Dogg.
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Score distribution:
  1. Positive: 19 out of 27
  2. Negative: 0 out of 27
  1. Jul 5, 2018
    82
    The Now Now feels shockingly complete.
  2. Jun 27, 2018
    80
    If Humanz was a reaction about a world that seemed to be heading to hell, then The Now Now is a more spaced-out affair, stripped of its star-studded collaborations and bathed in the apparent apathy of the modern age.
  3. Jun 29, 2018
    80
    All in all, The Now Now feels fresh and present. Gorillaz have performed a type of sonic reset by stripping back their cast of collaborators, yet it exemplifies the strength of the songwriting at the group's core.
  4. Jun 25, 2018
    70
    That the ‘World’s Most Successful Virtual Band’ sounds like something you’ve probably seen on the YouTube sidebar is apt. Otherwise, it seems to be business as usual on another jubilant and solidly varied Gorillaz album.
  5. Jul 3, 2018
    70
    Gorillaz' music is frequently very sad, but while Plastic Beach looked wistfully on a dying world and songs like "El Mañana" live in fantasy, The Now Now rises from a more personal place of ennui.
  6. Jul 5, 2018
    60
    How much Gorillaz fans enjoy The Now Now will depend on why they became fans in the first place. Anyone captivated by Hewlett’s world-building will probably feel a little let down, as will those who fell for their eclectic, big-tent approach to pop. That leaves the Damon Albarn diehards.
  7. Jul 2, 2018
    50
    Gleams and glances of Albarn’s potential are almost omnipresent, yet never really come into fruition.

See all 27 Critic Reviews

Score distribution:
  1. Positive: 27 out of 30
  2. Negative: 0 out of 30
  1. Jun 29, 2018
    10
    The Now Now is a minor achievement for Gorillaz, whose tendencies of going big usually takes away what we've learned to love the most aboutThe Now Now is a minor achievement for Gorillaz, whose tendencies of going big usually takes away what we've learned to love the most about them: Albarn's core, his pure-hearted lyrics and their ability to make a cartoon band more human than we all Expand
  2. Jul 11, 2018
    10
    I’m just gonna put out my bold statement right away; this is my favourite Gorillaz album.

    I like all the tracks whether it’s from the
    I’m just gonna put out my bold statement right away; this is my favourite Gorillaz album.

    I like all the tracks whether it’s from the groovy upbeat track of Sorcererz to the emotional ballad of Fire Flies. They’re all great.

    I thoroughly enjoy the focused perspective and mood of 2-D making all the tracks sound succinct with a great vibe. You can thank producer James Ford for making it sound more normal, in a sense.

    While Demon Days and Plastic Beach are stand out albums for the band from most people’s point of view, in my opinion, they are still flawed. Tracks from these albums can feel repetitive (Dirty Harry, All Alone, White Light) or annoying (Glitter Freeze, Sweepstakes). I’ve listened to these albums religiously for an entire month, and those got stale making me have to skip them.

    The Now Now isn’t like that for me. All the songs are the right length without getting repetitive and annoying with the nice synths mixed with other instrumentation and a bridge or a change up to keep the listener engaged. I know this album isn’t as ambitious and experimental as other albums, but that’s what makes me love it.

    It’s basically a conventional album; all from one artist’s vision who brings it to life with their fellow band members having a consistent vibe and flow to it without having to reinvent music or change the music landscape. All they try to do is make you feel good.
    Expand
  3. Jun 29, 2018
    10
    The feeling when you listen to a new album gorillaz can not be expressed in simple words. The best songs on the album in my opinion areThe feeling when you listen to a new album gorillaz can not be expressed in simple words. The best songs on the album in my opinion are Humility and Fire Flies Expand
  4. Jun 29, 2018
    9
    The Now Now is a Great Album that gives us a lot of new sounds that Gorillaz hasn't done before, However it works out as its enjoyable toThe Now Now is a Great Album that gives us a lot of new sounds that Gorillaz hasn't done before, However it works out as its enjoyable to listen to without feeling repetitive or that the songs all feel the same. I like all of the tracks on the album, Highlights in my Opinion are Humility, Hollywood, Kansas, Idaho, Magic City, Fire Flies, and Souk Eye. The Only Problem I have with The Now Now is how some songs could have been better if it was more like its Live Version. Tranz is the biggest example of this, while the song is pretty good in my opinion, if it had the more Deeper, Energetic, and Louder vocals from the live performance then the song would have been in my opinion a perfect song. Overall, The Now Now is an album that I am sure I will keep coming back to over and over again in the future Expand
  5. Jul 9, 2018
    8
    It's very jammy and catchy. I like this a lot. Humanz whooooooooooooooooooo?
  6. Jun 30, 2018
    8
    Much better than Humanz in my opinion, with some real classics like Fireflies and Lake Zurich. Really appreciate the usual change in style andMuch better than Humanz in my opinion, with some real classics like Fireflies and Lake Zurich. Really appreciate the usual change in style and mood too. Expand
  7. Jun 29, 2018
    5
    It's a fun summer bop album with bits of pop, and dance. But aside from a few nice songs the entire thing is forgettable. Nothing bold orIt's a fun summer bop album with bits of pop, and dance. But aside from a few nice songs the entire thing is forgettable. Nothing bold or daring. Feels like a lot of generic keyboard music. Expand

See all 30 User Reviews