The Now Now Image
Metascore
73

Generally favorable reviews - based on 28 Critics What's this?

User Score
7.9

Generally favorable reviews- based on 178 Ratings

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  • Summary: The sixth full-length studio release for the Damon Albarn's animated band features guest appearances from George Benson, Jamie Principle and Snoop Dogg.
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Top Track

Humility
Calling the world from isolation 'Cause right now, that's the ball where we're betrayed And if you're coming back to find me You'd better have good... See the rest of the song lyrics
Score distribution:
  1. Positive: 20 out of 28
  2. Negative: 0 out of 28
  1. Jul 5, 2018
    82
    The Now Now feels shockingly complete.
  2. Jun 27, 2018
    80
    If Humanz was a reaction about a world that seemed to be heading to hell, then The Now Now is a more spaced-out affair, stripped of its star-studded collaborations and bathed in the apparent apathy of the modern age.
  3. Jun 29, 2018
    80
    All in all, The Now Now feels fresh and present. Gorillaz have performed a type of sonic reset by stripping back their cast of collaborators, yet it exemplifies the strength of the songwriting at the group's core.
  4. Uncut
    Jun 25, 2018
    70
    It feels like Albarn in transit, both physically and mentally. [Aug 2018, p.27]
  5. Jun 29, 2018
    70
    Perhaps this doesn't make for a listen that's as wild or adventurous as its companion, but it's ultimately more satisfying, as the internal journey mirrors the evolution of the pop landscape in the 21st century. What was once a rowdy, colorful party is now a soundtrack for bittersweet solitude.
  6. Jul 5, 2018
    60
    How much Gorillaz fans enjoy The Now Now will depend on why they became fans in the first place. Anyone captivated by Hewlett’s world-building will probably feel a little let down, as will those who fell for their eclectic, big-tent approach to pop. That leaves the Damon Albarn diehards.
  7. Jul 2, 2018
    50
    Gleams and glances of Albarn’s potential are almost omnipresent, yet never really come into fruition.

See all 28 Critic Reviews

Score distribution:
  1. Positive: 30 out of 33
  2. Negative: 0 out of 33
  1. Jun 29, 2018
    10
    Pure magic - so much comfort and melancholy with unique sound and great Albarn vocals. Tranz alone will be in my heart forever.
  2. Jun 29, 2018
    10
    WOW! Gorillaz are back in top form! "The Now Now" is an EXCELLENT project! I was thoroughly impressed by it. Unquestionably one of the bestWOW! Gorillaz are back in top form! "The Now Now" is an EXCELLENT project! I was thoroughly impressed by it. Unquestionably one of the best projects of 2018 thus far/ 10 OUT OF 10 STARS! :-) Expand
  3. Jun 29, 2018
    10
    The feeling when you listen to a new album gorillaz can not be expressed in simple words. The best songs on the album in my opinion areThe feeling when you listen to a new album gorillaz can not be expressed in simple words. The best songs on the album in my opinion are Humility and Fire Flies Expand
  4. Jun 29, 2018
    9
    The Now Now is a Great Album that gives us a lot of new sounds that Gorillaz hasn't done before, However it works out as its enjoyable toThe Now Now is a Great Album that gives us a lot of new sounds that Gorillaz hasn't done before, However it works out as its enjoyable to listen to without feeling repetitive or that the songs all feel the same. I like all of the tracks on the album, Highlights in my Opinion are Humility, Hollywood, Kansas, Idaho, Magic City, Fire Flies, and Souk Eye. The Only Problem I have with The Now Now is how some songs could have been better if it was more like its Live Version. Tranz is the biggest example of this, while the song is pretty good in my opinion, if it had the more Deeper, Energetic, and Louder vocals from the live performance then the song would have been in my opinion a perfect song. Overall, The Now Now is an album that I am sure I will keep coming back to over and over again in the future Expand
  5. Jul 9, 2018
    8
    It's very jammy and catchy. I like this a lot. Humanz whooooooooooooooooooo?
  6. Jun 29, 2018
    8
    Gorillaz conseguiu manter a qualidade do Humanz, mas agora de uma maneira mais leve, sutil e menos dançante num álbum mais curto. DestaqueGorillaz conseguiu manter a qualidade do Humanz, mas agora de uma maneira mais leve, sutil e menos dançante num álbum mais curto. Destaque para magic city Expand
  7. Jun 29, 2018
    5
    It's a fun summer bop album with bits of pop, and dance. But aside from a few nice songs the entire thing is forgettable. Nothing bold orIt's a fun summer bop album with bits of pop, and dance. But aside from a few nice songs the entire thing is forgettable. Nothing bold or daring. Feels like a lot of generic keyboard music. Expand

See all 33 User Reviews