- Summary: The sixth full-length studio release for the Damon Albarn's animated band features guest appearances from George Benson, Jamie Principle and Snoop Dogg.
- Record Label: Parlophone
- Genre(s): Pop/Rock, Alternative/Indie Rock
- More Details and Credits »
UncutJun 25, 2018It feels like Albarn in transit, both physically and mentally. [Aug 2018, p.27]
Jun 29, 2018Perhaps this doesn't make for a listen that's as wild or adventurous as its companion, but it's ultimately more satisfying, as the internal journey mirrors the evolution of the pop landscape in the 21st century. What was once a rowdy, colorful party is now a soundtrack for bittersweet solitude.
Jul 5, 2018How much Gorillaz fans enjoy The Now Now will depend on why they became fans in the first place. Anyone captivated by Hewlett’s world-building will probably feel a little let down, as will those who fell for their eclectic, big-tent approach to pop. That leaves the Damon Albarn diehards.
Jun 29, 2018The feeling when you listen to a new album gorillaz can not be expressed in simple words. The best songs on the album in my opinion areThe feeling when you listen to a new album gorillaz can not be expressed in simple words. The best songs on the album in my opinion are Humility and Fire Flies… Expand
Jul 3, 2018Gorillaz, the blockbuster genre-bending virtual band founded by Damon Albarn of 90s Britpop superstars Blur and “Tank Girl” artist JamieGorillaz, the blockbuster genre-bending virtual band founded by Damon Albarn of 90s Britpop superstars Blur and “Tank Girl” artist Jamie Hewlett, have released their sixth studio album, The Now Now. For a little background, Gorillaz’s animated persona is fronted by Murdoc, the jailed bassist, and supported by singer/keyboardist/lyricist 2D, guitarist Noodle, and drummer Russel. As Murdoc is currently imprisoned, this record was written entirely by 2D, the only album aside from 2011’s The Fall to have done so. A stand-in bassist, Ace, has taken up residency with Gorillaz on their current leg of the World Tour, when this album was produced.
Lake Zurich: 8/10
Magic City: 10/10
Fire Flies: 10/10
One Percent: 9/10
Souk Eye: 10/10
On The Now Now, 2D’s voice glides from one synth line to the next - as the highlight track Kansas would say, “coasting”. Whether it be over relaxed guitars (Humility) or punchy bittersweet beats (Magic City), his singing never seems out of place. Speaking of vocals, these are some of Damon’s best ever. The song Kansas features a man sounding dejected, melancholy, “incapable of healing”. 2D laments lost love on tracks such as Fire Flies and Souk Eye, both portions of the impeccable finish to the record. Even the instrumental track, the retro Lake Zurich, provides a strong counterpoint to the acoustic Idaho. Despite our singer’s setting changes, the album is definitely very consistent thematically. After the new wave inspired chords of Tranz and Hollywood’s techno flourishes, his temperament remains consistently glum and moody.
The album never quite reaches the high of Demon Days or Plastic Beach, falling just short of those magnum opi of modern dark pop. Some of the transitions could have been done better, and it lacks a grand narrative. Additionally, aside from the first three songs, I wouldn’t recommend putting this on shuffle. Still, overall it’s yet another masterstroke in the Gorillaz discography. The production, the lyrics, the instrumentals, the atmosphere - it’s all there.
Highlights: Tranz, Kansas, Idaho, Lake Zurich, Magic City, Fire Flies, Souk Eye
Jun 29, 2018Songs like Fire Flies, Lake Zurich and Souk Eye are really amazing to listen to. This is an amazing album, seeing Damon Albarn sing more songsSongs like Fire Flies, Lake Zurich and Souk Eye are really amazing to listen to. This is an amazing album, seeing Damon Albarn sing more songs in comparison with Humanz makes this a better album in my opinion. Though i feel like songs like Sorcererz and Idaho are missing something. But that doesn't make those songs bad at all.
A great album!… Expand
Aug 6, 2018Gorillaz is my favorite band and they have made some of my favorite albums (demon days, plastic beach), Humanz was a big disappointment butGorillaz is my favorite band and they have made some of my favorite albums (demon days, plastic beach), Humanz was a big disappointment but this new album is a big improvement, however I wouldn't call this a return to form, I like most of the songs but some of them don't work as much in my opinion (one percent, sorcererz). It's still a very fun summer album and I would recommend it.… Expand
Jun 29, 2018It's a fun summer bop album with bits of pop, and dance. But aside from a few nice songs the entire thing is forgettable. Nothing bold orIt's a fun summer bop album with bits of pop, and dance. But aside from a few nice songs the entire thing is forgettable. Nothing bold or daring. Feels like a lot of generic keyboard music.… Expand
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