The Now Now Image
Metascore
73

Generally favorable reviews - based on 28 Critics What's this?

User Score
7.9

Generally favorable reviews- based on 170 Ratings

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  • Summary: The sixth full-length studio release for the Damon Albarn's animated band features guest appearances from George Benson, Jamie Principle and Snoop Dogg.
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Top Track

Humility
Calling the world from isolation 'Cause right now, that's the ball where we're betrayed And if you're coming back to find me You'd better have good... See the rest of the song lyrics
Score distribution:
  1. Positive: 20 out of 28
  2. Negative: 0 out of 28
  1. Jul 5, 2018
    82
    The Now Now feels shockingly complete.
  2. Jun 27, 2018
    80
    If Humanz was a reaction about a world that seemed to be heading to hell, then The Now Now is a more spaced-out affair, stripped of its star-studded collaborations and bathed in the apparent apathy of the modern age.
  3. Jun 29, 2018
    80
    All in all, The Now Now feels fresh and present. Gorillaz have performed a type of sonic reset by stripping back their cast of collaborators, yet it exemplifies the strength of the songwriting at the group's core.
  4. Uncut
    Jun 25, 2018
    70
    It feels like Albarn in transit, both physically and mentally. [Aug 2018, p.27]
  5. Jun 29, 2018
    70
    Perhaps this doesn't make for a listen that's as wild or adventurous as its companion, but it's ultimately more satisfying, as the internal journey mirrors the evolution of the pop landscape in the 21st century. What was once a rowdy, colorful party is now a soundtrack for bittersweet solitude.
  6. Jul 5, 2018
    60
    How much Gorillaz fans enjoy The Now Now will depend on why they became fans in the first place. Anyone captivated by Hewlett’s world-building will probably feel a little let down, as will those who fell for their eclectic, big-tent approach to pop. That leaves the Damon Albarn diehards.
  7. Jul 2, 2018
    50
    Gleams and glances of Albarn’s potential are almost omnipresent, yet never really come into fruition.

See all 28 Critic Reviews

Score distribution:
  1. Positive: 29 out of 32
  2. Negative: 0 out of 32
  1. Jun 29, 2018
    10
    The feeling when you listen to a new album gorillaz can not be expressed in simple words. The best songs on the album in my opinion areThe feeling when you listen to a new album gorillaz can not be expressed in simple words. The best songs on the album in my opinion are Humility and Fire Flies Expand
  2. Jun 29, 2018
    10
    WOW! Gorillaz are back in top form! "The Now Now" is an EXCELLENT project! I was thoroughly impressed by it. Unquestionably one of the bestWOW! Gorillaz are back in top form! "The Now Now" is an EXCELLENT project! I was thoroughly impressed by it. Unquestionably one of the best projects of 2018 thus far/ 10 OUT OF 10 STARS! :-) Expand
  3. Sep 16, 2018
    9
    I pretty liked that album. That's chill beats is what I need this summer. I love Tranz and Magic City.
  4. Jul 5, 2018
    8
    I feel like I am slow dancing in a disco club on a summer night in the year 2042.
  5. Jun 29, 2018
    8
    Songs like Fire Flies, Lake Zurich and Souk Eye are really amazing to listen to. This is an amazing album, seeing Damon Albarn sing more songsSongs like Fire Flies, Lake Zurich and Souk Eye are really amazing to listen to. This is an amazing album, seeing Damon Albarn sing more songs in comparison with Humanz makes this a better album in my opinion. Though i feel like songs like Sorcererz and Idaho are missing something. But that doesn't make those songs bad at all.

    A great album!
    Expand
  6. Oct 30, 2018
    7
    While this album feels like a step up from their previous album Humanz to most fans, it still has something indescribable missing that PlasticWhile this album feels like a step up from their previous album Humanz to most fans, it still has something indescribable missing that Plastic Beach and Demon Days has. It's mellow and slightly more generic, but whether that's Damon Albarn or James Ford's doing is unknown. If anything, this feels like a version of The Fall taken more seriously. Expand
  7. Jun 29, 2018
    5
    It's a fun summer bop album with bits of pop, and dance. But aside from a few nice songs the entire thing is forgettable. Nothing bold orIt's a fun summer bop album with bits of pop, and dance. But aside from a few nice songs the entire thing is forgettable. Nothing bold or daring. Feels like a lot of generic keyboard music. Expand

See all 32 User Reviews